Media Solutions in Retail Media.

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Our Brand

New corporate name, same great brands.

Following the successful rebranding at the corporate level, we're staying true to the name of our successful web shop. All retail media measures of interest to you can therefore be found at the familiar address of

Our Solutions

Individual solutions along the entire customer journey.

With our expertise you will always reach the right target group.


Co-branded ads on external sites.


Measures within the Shop Apotheke App.

Our Approach

Right place at the right time.

With our targeted approach, we guarantee you’ll reach the right target group with the tailored, relevant advertising message. Take advantage of our digital diversity and reach as a leading online pharmacy.

Facts & Figures

Numbers are convincing.

> 15 Years

Retail media experience


Industry partners in 2023


Campaigns carried out in 2023

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Active customers

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Site Visits

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> 80.000

Parcels per day


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Net Promoter Score (NPS)

Our Customer Portfolio

Major brands who trust us.

beiersdorf logo
queisser pharma logo
orthomol logo
l'oréal logo


Cooperation partners who recommend us.

Jennifer Grygosch

Nationale Key Account Managerin

With Shop Apotheke, I have a future-oriented and reliable partner at my side. The collaboration is uncomplicated and always at eye level. We work together to advance the respective company objectives successfully through a range of projects.

Malte Jensen

Head of Digital Marketing DACH

Our long-standing partnership with Shop Apotheke has been marked by outstanding collaboration and plays a major role in boosting our e-commerce success. Mutual trust and appreciation have allowed us to combine our strengths and grow together. We are extremely proud of our achievements so far and we look forward to many more years of shared success.

Katja Alexandra Reich

E-Commerce Key Account Manager DACH

The balanced mixture of professionalism and cooperation as partners at eye level is what sets Shop Apotheke apart. We are proud of our close, trusting cooperation, which in every respect sets the course for a jointly successful innovation-driven future.

Artur Hahn

Key Account Manager eCommerce

Our experience with the Shop Apotheke Retail Media campaigns and the associated team has been excellent! The campaign setup is carried out efficiently with close coordination and fully takes into account our objectives in terms of funnel phases, KPIs, etc. The performance is tracked closely, including regular reports, and the results speak for themselves.

Dr Marc Hense

Director eCommerce Teva Germany

We have established a partnership-based, profitable cooperation with Shop Apotheke across Teva’s various business areas. The launch of our innovation Synofen by ratiopharm is a timely example of the good, multi-functional cooperation between the two teams.

Helen Kiemann

Team Lead eCommerce

Straightforward and creative collaboration that not only produces good results but also offers exciting insights.

Hannah Resing

E-Commerce Marketing Manager

Redcare’s Retail Media services provide us with multiple opportunities to fulfil the demands of our diverse product portfolio and allows us to monitor the results constantly. Their willingness to test new concepts within our cooperation opens up new possibilities in the retail media world more than ever.

Jonas Mende

Head of eCommerce

We can only report positive experiences with Redcare Pharmacy. We want to continuously improve and optimize the healthcare of their and our customers with innovative healthcare solutions in a joint exchange. We are particularly pleased that Redcare Pharmacy is also committed to sustainability, which is particularly important to us as Medice Health Family.